Latest campaigns news

Petition delivered ...

March 30, 2005

This morning Jamie delivered the 271,677 signatures collected from the FMB petition to Tony Blair and Ruth Kelly at Number 10.

He was met by the world's media, clamouring for interviews and an official comment on the recent announcements from Ruth Kelly for increased funding for school meals - including raising the current national average cost per child per meal from 37p to 50p for primary school children and 60p for secondary school children.

Jamie responded "It is certainly very positive - 20 years too late but we are talking about the right sort of money. Unfortunately, it has taken a documentary and really the hearts and emotions of the kids and families we filmed to touch the nation".

Jamie is holding a press conference today at 1pm, and the governments new announcements are definitely going to be top of the agenda!

Update from Jamie

March 23, 2005

There has been a lot of stuff in the press about the School Dinners project. We have had some of the biggest newspapers in the States phoning us up about the campaign. Obviously I am really excited about this and it is clear that we have hit a raw nerve with various people. Just to let you all know that I have not gone quiet on the campaign, I am just waiting to find out the details on what the Government is proposing to do to improve School Dinners. I will then respond straight afterwards, probably with a press conference.

With the election coming up the campaign has become political and rather than jumping into bed with either party I am just going to remain on the grass roots level and be the voice for the Dinner Ladies, parents and kids. Hopefully I will not get myself into any awkward positions.

Keep on signing the petition and inform your family and friends. It is truly amazing that we are up to 200,000

Love to you all

Jamie Oxxx

Last few days to sign up to FMB!

March 23, 2005

Hi Guys

Thanks for all your overwhelming support for FMB! We're just shy of 200,000 signatures now!!

Now - listen up! The petition will close on Tuesday 29th March at midnight, so if you haven't already - please do so now. I'll be taking them all to number 10 later that week.

We've just added a sample of the FMB pack for you to download. It's just a few pages to give you an idea of what's inside. You can order full packs from the FMB Hotline on 0871 222 5678 (+44870 442 2470 if calling from overseas), or from the Channel 4 online shop.

We've also generated over 2000 letters to MP's as well - which is piling on the pressure for long-term change and government funding to improve the situation.

Government response to Feed Me Better...

March 20, 2005

Hi Guys,

You may have been reading the newspapers today, I am really pleased that the government are starting to take the Feed Me Better Campaign seriously. I am really keen to learn of the details of what they plan to do to improve School Dinners and I will be looking at how it will be structured.

I think the government should use the knowledge from the people who have already worked on a grass roots level, the dinner ladies deserve all the support they can get to make change. If changes are made it will only be a matter of months before British health, education and farming could be effected for the better. It could be one of the biggest food revolutions that England has ever seen. I have been completely overwhelmed with the amount of support we have seen, it seems like the passion people have for this cause has been ignited all over the country ... but we still need more to make this a reality. Stay tuned to the website for all the latest developments.

Love Jamie Oxxx

Tony Blair backs Feed Me Better

March 20, 2005

"We're going to take meet concern over school meals," says the PM in today's Observer. "It will draw on the remarkable work of Jamie Oliver in schools, of the Soil Association in encouraging the use of organic and local produce in school meals, and on the best advice on nutrition and eliminating processed foods."

The government action will include:

Rebuilt school kitchens
'Culinary skills' lessons for dinner ladies
An Independent School Food Trust to co-ordinate the effort
Local organic produce to be worked into school dinners
Children's Manifesto unveiled tomorrow (Monday 21st)

Read the full article

Watch this space for a response from Jamie soon.

Jamie on Parky!

March 18, 2005

Hi Guys

We're nearly at 100,000 signatures - WOW! We've just raised the bar again - this time to 150,000. Thank you everyone for taking the time to sign. Not long til we take them all to number 10.

Be sure to watch this saturday's edition of on saturday night. I'm a guest and I talk about some of the highs and lows of the School Dinners project, and the Feed Me Better campaign.

Have a good weekend everyone!

Jamie Oxxx

Jamie in the British Medical Journal

March 18, 2005

A sweet strident review of Jamie's School Dinners has appeared in the UK's leading publication for doctors. "Jamie Oliver has done more for the public health of our children than a corduroy army of health promotion workers or a £100m Saatchi & Saatchi campaign" concludes the review. Read the whole thing.

Another webchat tonight!

March 16, 2005

Hi Guys

I'm doing another webchat tonight after the final episode of Jamie's School Dinners at 10pm UK time. You'll be able to log on here and participate.

We broke the 50,000 signature mark this morning, which is amazing. We've had to raise the bar again to 75,000!! If you haven't already, please pop over and sign NOW!

Big love,

Jamie Oxxx

30 thousand people want feed me better ... but is the government really listening?

March 11, 2005

"Wow guys what a week we've had. Turkey Twizzlers got the boot from schools; the number of votes on the petition has hit an amazing total 30 thousand (which is so fantastic and please keep them coming ... remember to tell all your mates too - it only takes a few minutes to sign!); we have 116 MPs supporting the campaign and the response from the public and media has been overwhelming. It's obvious that this cause has hit a nerve, not for just a few, but for a massive portion of the country who want to see this social change take effect - after all it’s the least our kids deserve!!

I have been so touched so see the response we've had for this campaign from parents, teachers, students and communities…it seems like the passion people have for this cause has been ignited all over the country……but we still need still more!!

Ok, so we have 116 MPs from cross-parties supporting us so far which is brilliant, but what we’re really wondering is: IS THE GOVERNMENT REALLY LISTENING? and if so can someone please let us know?!

Great work everyone, keep spreading the word and knocking down those doors!!"

Love Jamie O XXX

Jamie C4 web chat

March 11, 2005

Catch jamie on twizzlers patches, vegetable smoothies, and swearing. If you missed the webchat after last week's broadcast, here's the transcript.

Jamie's Dead Right, Blair Says

March 10, 2005

"What Jamie Oliver's done is invaluable," said Tony Blair in an interview with the Manchester Evening News today. "Twenty years ago, if you interviewed professional footballers about diet they'd have looked at you in a strange way. Today the way they live, their diet and nutrition is vital, and it's no different for children."

Tony Blair has promised to improve school meals. Proposals to ensure that canteens serve up nutritious food would be unveiled within weeks, he said. The PM also mentions the importance of breakfast clubs.

"The more we learn about nutrition and diet the more important we learn it is, particularly for young people, to get breakfast before they go to school, get fed properly at school and so on. It helps improve their capacity to learn."

Read the full story (scroll down to the middle)

Recipes from last night's show

March 10, 2005

Loads of you have been asking for the recipes from last night's show - both are taken from the FMB pack which will be available soon. Register your interest for a pack here.

Super Vegetable Noodle Chow Mein.

Serves 5

1 thumb-sized piece of ginger.
1 clove garlic.
1 red chilli, deseeded.
150g noodles.
Drop of sesame seed oil.
1 onion, sliced.
2 carrots, shedded.
100g beansprouts.
50g mangetout.
1 red pepper, sliced.
1 yellow pepper, sliced.
100g mushrooms, sliced.
1 spring onion.
Soya sauce.

Finely slice the chilli then peel and finely chop the ginger and garlic. Add a little water to this mixture to make a paste. Cook the noodles in boiling, salted water for 4 minutes, and refresh in cold water. Heat the sesame seed oil in a frying pan or wok and cook the chilli paste and onion for 10 minutes. Add the rest of the veggies until they’re cooked, but still crunchy. Add the noodles for a couple of seconds and combine. Drizzle with a little soy sauce.

Mediterranean braised lamb.

Serves 5.

Tomato base sauce (see below)
Olive oil.
500g shoulder of lamb, diced.
1 onion, sliced.
1 clove of garlic, finely chopped.
1 red pepper, diced.
1 tsp tomato puree.
Small handful basil leaves, shredded.

Heat a little olive oil on a low heat in a large pan and fry the onions for 10 minutes. Add the diced lamb, garlic, peppers and tomato puree. When the lamb is browned, stir in the tomato base sauce and shredded basil leaves. Check the seasoning and simmer on low for around 1 _ to 2 hours until the meat is tender.

Tomato base sauce.

Serves 5.

Olive oil.
1 onion, chopped.
2 red peppers, chopped
2 courgettes, washed and grated.
2 carrots, washed and grated.
1 butternut squash, washed and chopped.
Pinch oregano.
1 bay leaf.
2-3 quality tins of tomatoes.

Fry the onions and the rest of the vegetables over a low heat in a large saucepan for 10 minutes. Add the oregano, bay leaves and the tomatoes and season with salt and pepper. Simmer for 30 minutes to an hour. Blitz to a puree with a hand-blender or processor.

You've broken our thermometer

March 9, 2005

As you can see, we're just about to hit our original target of 20,000 signatures on the petition. THAT'S AMAZING - thank you all - each and every one of you! But we're not finished yet ... oh no.

We've upped the ante to 30,000 now, and we REALLY need your help in achieving this. If you've already signed - thank you - but now go tell your friends and encourage them to sign up too.

In a few weeks, we want to present this list of signatures to the Government and make then sit up and take notice of this issue. There's an election coming up, and now's the time that your actions can actually make a difference and influence the policies that affect YOUR KIDS. They deserve better than this.

Thank you again. It means a lot to all of us here at FMB.

A video message from Jamie, and LIVE webchat details

March 9, 2005

Hi Guys!

Just wanted to say a HUGE thank you all for your amazing support for this campaign so far. The energy you’ve put towards the Feed Me Better campaign has been overwhelming and very exciting…but it can’t stop here as we still have a long way to go.

First and foremost please make sure you sign the online petition and if you already have then tell all of your mates to sign as well. I’m going to personally deliver the petition to 10 Downing Street in the next few weeks and want to slam the government with as many names as possible to show them (especially Ruth Kelly) that we’re serious and won't rest until the appropriate changes are made for the health and education of our kids.

The third episode of my show is airing on Channel 4 at 9pm tonight so make sure you’re watching. There’ll be a live web chat with me afterwards and for more details about that go to

Nice one guys….keep up the fight to feed kids better!

Jamie Oxxx

PS. To see Jamie's video message, click on the picture above)

Episode 3 - 9pm tonight

March 9, 2005

Quick reminder that the 3rd episode of Jamie's School Dinners airs tonight on Channel 4 at 9pm.

In this episode we see how the dinner ladies cope as they're taken to boot camp to learn how to cook Jamie's new healthy recipes, and we also learn further disturbing findings about how the junk food is affecting kids' health. Jamie still can't get the kids to try his healthier menu, so he takes drastic action and bans junk food altogether ...

And it's followed by Desperate Housewives at 10. The perfect night in!

Very good news

March 9, 2005

Good news everybody - we have found a sponsor for our FMB pack.

This means that it can now be printed and it will shortly be available. We're finalising the exact details, but to ensure you can get hold of a copy, today.

Scolarest bans Turkey Twizzlers!

March 4, 2005

Some promising news has just reached us here at FMB headquarters.

On this weeks' programme you saw Jamie disgusted by kids being fed the 'Turkey Twizzler' - a highly processed product consisting of only 34% turkey, and the rest a mixture of rusk, pork fat, water, additives, preservatives and flavourings.

Well, we've just heard the great news that Scolarest (the school catering company) have now banned the product from it's menus!

Jamie has this to say about the news:

"If Scolarest are definitely going to ban turkey twizzlers then I think they've acted really responsibly and I'm impressed.

Getting all the cheap, processed junk food out of schools and getting the dinner ladies cooking real food is going to help the kids across Britain and will save money in the long run as we won't be creating so many problems down the line for the NHS.

Scolarest is such a big player in this important area of school dinners that it's a good first step in making real changes which will have a huge, positive impact on the behaviour and health of almost half a million kids daily around the UK.

It's obvious that this decision from Scolarest is a reaction to all the parents, teachers and dinner ladies getting involved. I just want to say thanks to you all for the obvious constructive pressure that you have shown in the last 2 weeks ...

... but, let's not stop now! I just hope the Government will be similarly brave and have the balls to invest in our kids' health and education."

What a great end to the week!

Kenzie and Frank Lampard lend their support!

March 4, 2005

Hot on the heels of the mighty McFly, we're very pleased to annouce that Kenzie and Chelsea's Frank Lampard have stepped up to the plate to lend their support to the FMB campaign. Thanks guys!

Recipes from last night's show ...

March 3, 2005

If you saw last nights programme, you'll know that it featured a recipe for lemon chicken and tomato pasta. Some of you have been asking for the recipe which, rest assured, will be included in the FMB pack when it's ready.

Jane Clarke - Britains leading nutritionist and friend of Jamie, recently commented on Jamie's choices - which we've copied below.

Serves 5

1 lemon, zested and juiced
1 clove of garlic, peeled
1 small pinch mixed dried herbs
35ml olive oil salt and freshly ground black pepper
5 whole chicken legs

Zest the lemon by gently grating the yellow skin with a fine grater; peel the garlic.

1. Prepare the marinade by blitzing the lemon zest and juice, garlic, mixed herbs and olive oil in a blender, making sure it is all mixed well.
2. Once blended, add a small pinch of salt and a grind of pepper, taste a tiny bit to check the seasoning.
3. Pour the marinade over the chicken legs, rubbing it into every nook and cranny. Cover and leave in the fridge for at least 2 hours, or preferably overnight so that the fl avours can develop. You can cook the chicken straight away but the fl avours will be nicer if you can leave it to marinate.


4. Preheat the oven to 200°C/400°F/gas 6.
5. Transfer your chicken legs to a shallow baking tray, spoon the marinade over the chicken legs and cook in the preheated oven for between 45 minutes to 1 hour, or until golden, crisp and tender.

Serve the chicken with the juices and sweet tomato pasta (see recipe below).

Serves 5

1 onion,peeled and fi nely chopped
2 cloves of garlic, peeled and finely chopped
100ml olive oil
1 level teaspoon dried oregano
1â?„2 dried chilli, crumbled
800g good quality tinned tomatos
3 tablespoons balsamic vinegar

Crumble the dried chilli; peel and chop the onions; peel and chop the garlic; pick the basil leaves.

1. In a pan, slowly fry the onion and garlic in a good drizzle of olive oil.
2. Add the oregano and chilli and cook for 4 minutes until sweet and softened.
3. Add the tomatoes, simmer gently for about 15 minutes then break the tomatoes up with a spoon.
4. Add the balsamic vinegar and the sugar and stir until you have a nice fine tomato sauce.
5. Meanwhile, cook the pasta for 8 to 10 minutes in a large pan of boiling salted water.
6. When cooked, drain in a colander.
7. Toss the pasta with the tomato sauce to mix.
8. Season and sprinkle over the torn basil.

Jane Clarke had this to say about the recipe from a nutritional point of view ...

"This is one of the most nutritious ways of cooking chicken and we just knew it had the best chance of getting past the kids' mouths – to have served boring lower-fat grilled or boiled chicken would have given us lower levels of fat and salt, but the kids wouldn't have touched it and we would have been back to square one.

Jamie's lemon chicken and tomato pasta gives parents and dinner ladies a delicious chance to wean their kids off processed chicken meat and chips, to give their bodies much-needed protein, carbohydrate and antioxidants (in the tomatoes) which are crucial for their growth and development. Pasta sauce made with seven vegetables sneaks fibre, antioxidants and energy into their bodies.

Olive oil is one of the healthiest fats to cook the chicken in – I'm sure there's no chance of finding any hydrogenated trans fats in this food. As for getting everyone to marinate the chicken in lemon, garlic and dried herbs, this provides a depth of flavour that processed food manufacturers have historically provided by using lots of salt – and the less salt our kids eat the healthier they'll be.

In this and every recipe we are using healthier levels of salt by including strong flavours like garlic and lemon; we realise that some recipes have more salt than is ideal (and we admit this recipe also has a little demerara sugar), but we're working with dinner ladies and parents to reduce these levels even further – it's a continual journey.

Above all, Jamie has championed the issue of getting people to taste their food before they salt it – which is a major leap forward in the battle to get our kids to eat healthily."

You can find out loads more about Jane and her nutrional advice from her

Newsflash! MP's back Feed Me Better

March 2, 2005

A cross-party group of 46 MPs have signed a Commons motion praising the "Feed Me Better" campaign. They welcome the government efforts to introduce minimum standards, but say more could be done.

Read a full report here